Building consumer trust is essential for success as residential solar adoption grows in the Midwest. This session will explore best practices for protecting homeowners and ensuring positive outcomes, from clear communication and transparency to addressing common concerns. Industry experts will share practical strategies to elevate customer confidence, mitigate risks, and strengthen the solar industry’s reputation. Whether you're a developer, installer, or advocate, learn how to foster long-term relationships with residential customers and promote sustainable growth in the Midwest solar market.